Philips has released a press release about their new Lumalive fabric.  You can see it here, and watch a blip about it here. 

So, can you see this marvelous gyrating disco shirt in the light of day, or is it only intended for dark alleys?  And can you change the display on the shirt to say or show whatever you want?  Say, for instance, you’ve been struck in the throat and can’t get out a word-could you make your shirt say, “Help!  Call 911!”? 

This would have the added advantage of letting you change your shirt when you don’t want to change your shirt.  Of course, then they’d have to design an even cooler shirt with built-in antiperspirant . . .